SolaX UK are leading providers of solar inverters and batteries for the solar industry. Until recently, they had relied on high quality renders to show off their products on their company website and promotional literature, but wanted to use photography in order to show their actual products, rather than use CGI. As such, Room12 were enlisted to create a suite of images that SolaX could take forward in their marketing.

Due to the heavy nature of the products, we took our portable studio, including white and black coloured backdrops and 4-head studio lighting gear, to SolaX UK’s Warwickshire HQ. All images were captured on a single day, with post production carried out at our Nottingham studios. All images were provided as high-resolution jpgs with clipping paths and layered tiff files so that the client could edit these further in the future.

SolaX now have a full suite of images to use across their website, printed marketing literature, exhibition displays and social marketing. Using photography, rather than CGI rendered imagery, gives their potential, as well as existing, customers a more accurate representation of the product on offer. In an industry which is constantly changing, perceived levels of trust are so important, and we are pleased to have worked with Solax UK on this front.