Creating PR photography for a heritage sock manufacturer that supply perhaps the best socks in the world takes more than a little planning.

Pantherella, whose wares are sold in Harrods, Harvey Nichols and other prestigious retailers (sometimes for up to £60 a pair!), required a very “British” feel to shots for their AW15 range, but with a playful tongue-in-cheek element in places.

With this in mind, we took all of the camera and lighting gear down to Pantherella’s Leicester factory, setting up a studio and utilising a range of props to add character to the shots.

The final images were used as part of Pantherella’s B2B sales brochures both in the UK and internationally, as well as by London-based agency PUSH PR as part of the AW15 marketing campaign