Room12 were tasked with creating a suite of PR images and product shots for Bynnz, London, a new brand in the world of protective eyewear.

Shot in our Nottingham studio, we worked hard on photographing the product in its best light, with particular focus on reducing the reflections of the studio in the lenses. This was done through the use of polarising filters, with the reflection of the soft boxes creating points if interest. The glasses were all touched up in photoshop, and multiple background colours and image sizes were created through batch processing.

As a result of our work with Bynnz, the British manufacturer now has a library of images that complement their brand identity. We worked closely with our sister company, Adtrak, who built the Bynnz eCommerce shop, creating PR, category and product photography that featured throughout.