A leading UK supplier of food and beverage packaging, Graphic Packaging called on our photography department to highlight their innovative design and print finishes in the best manner possible.

Having worked closely with our photographers for nearly three years, they were confident in our abilities, and came to Adtrak for a number of studio and lifestyle shoots. With a creative use of lighting to accentuate embossed areas, spot UV and foiling (a challenge for any photographer!), we also applied high levels of post-production to really make the final shots stand out from those of competitors – this was especially important for Graphic Packaging, who regularly use surface finished such as Spot UV, embossing/debossing, metallic inks and foiling.

Room12 are happy to have built up a long-lasting and highly productive, collaborative relationship. Photography for Graphic Packaging International has so far included product photography, PR photography, interior and factory photography as well as documenting their plant machinery at various locations in the UK and Europe.